My phone lights up with a notification, an invite to my friends 21st, hen do, black tie dinner, wedding, etc. What to wear? Something new, fresh, exciting? Previously, I would have then gone “I’ll check out ASOS”.
After endlessly scrolling through these fast fashion giants for hours on end, trying to find the perfect outfit for an upcoming occasion, I would umm and ahh at the price and whether or not I could justify spending money on something I probably will never wear again. I have dresses in my cupboard, worn less than a handful of times, gathering dust and waiting for an opportunity to shine again. In reality, this will probably never come.
Fast Fashion: the high street revolution. Budget fashion on an industrial scale, focuses on profit and excess consumption. The entire fast fashion industry is worth $3 trillion dollars, a figure I find just too hard to comprehend.
Something always sat a little off with me during this process, I never felt fully comfortable buying a one time wear outfit but never really thought of anything different. However, since starting on my journey to live more consciously and sustainably, I realised how I consumed fashion would have to change. To kickstart my fashion revamp, I watched The True Cost and have not looked back since. Honestly, watch it.
Just going to leave these shocking facts here…
– In the last 10 years UK consumption of clothing has doubled, yet 80% of a Londoner’s wardrobe remains unworn
– The fast fashion industry is more polluting than international aviation and marine shipping industries combined (Ellen MacArthur Foundation)
– Along the current trajectory, fashion will take up a quarter of the world’s carbon budget by 2050.
– The equivalent of 1½ empire state buildings of unwanted clothes are sent to landfill every single day
– We produce 150 billion garments of clothes every year (there are 7.5 billion people on the planet, where are all these clothes going?)
– In the UK the average lifetime of a garment is just 2.2 years
– Wearing just half our clothes for 9 months longer can cut carbon emissions by 8%, save water and reduce waste
– 400% more carbon emissions are produced if we wear a garment 5 times instead of 50
I wish I had known I could rent a dress earlier with Our Closet, I would definitely not have those one-time worn leavers ball dresses sitting in the back of my closet, wondering when on earth I am next going to be able to get a wear out of them.
The process to rent clothes is so simple, simple to sign up, simple to scroll the site as you would ASOS (and we all are well accustomed to doing this) and simple to choose from the wide range of pieces on there.
The hire clothes are delivered straight to your door, ready to wear and feel like a celeb for the evening. Then, simply pop it in the post back to the lovely Rosie and her team who do all the work for you, dry clean the outfit and return it to the owner from whom you borrowed it from. I love that the pieces I wear are good quality, well made and I only paid a fraction of the price and I always get compliments.
Staying on top of the most recent trend is a huge draw for young people. Casually scrolling Instagram on our phones is a modern day past time, displaying everyone’s freshest and brightest selves. There seems to be this unwritten rule that we cannot be seen in the same outfit twice. This should definitely never be the case, but for those statement occasion pieces for a fresh look, renting clothes via Our Closet is definitely my go to.
Effectively, dress rental with Our Closet is like having a huge on trend wardrobe at your fingertips, you can mix it up with different styles and even monetise pieces gathering dust in the back of your wardrobe, by renting out your own clothes. I can’t wait to pop some of my own pieces up there and start to truly get on board with this circular fashion lifestyle.